The operating page for daily publishing, reach, book sales, affiliate links, client activity and acquisition. Actual activity always overrides an obsolete calendar.
07:00 target daily post
1,000+ Instagram followers
30K best single-Reel reach
8 × 5★ early book reviews
Locked shortest production route:PHONE — shoot/select the source with clear voice audio → CAPCUT — remove filler words, dead air and weak sections; split the strongest hooks into clips; apply Auto Captions with the saved AFT caption style; add the approved Canva-made frame/logo and reusable CTA end card; retain the CapCut master; export clean 1080 × 1920 with original voice → INSTAGRAM — upload, set cover, add music quietly beneath voice where suitable, paste saved caption/hashtags, Trial Reel → main Reel → Story with tappable link sticker → relevant Highlight → TIKTOK — upload the clean CapCut export, never an Instagram-watermarked copy.
Phone publishing — exact 1–2–3:
CAPCUT: export at 1080 × 1920 and close the share panel; CapCut saves the completed MP4 to the phone automatically.
QC: open the exported file in Gallery/Google Photos and check picture plus voice at the beginning, middle and end. Keep original audio at 100%; place any Instagram music quietly beneath the voice.
INSTAGRAM: open Instagram separately and upload the checked Gallery file. The approved MASTER publishes as the normal Reel; only separately named H01–H04 files use the Trial toggle. Add caption, hashtags, location and cover before sharing.
Tool roles: Canva stores and maintains the locked reusable frame, logo, book/product and CTA/end-card assets. CapCut is the editing, clipping, filler-removal, voice-audio and captioning master. Instagram adds optional music, cover, caption, hashtags, Trial/main publishing, Story link sticker and Highlight. Those Instagram steps remain manual checks.
Locked reusable CTA:“AGING?F***THAT! Coaching • Book • Recommended Products — links in caption.” Every approved caption carries the coaching link, direct book link, commission-tracked recommended-products link and Amazon Associates disclosure. When sharing to Story, add the most relevant destination as a tappable link sticker. QR remains secondary for print, desktop, events or genuine second-screen use.
Permanent ID and filename rule: every asset and posting record must state the series, three-digit video/fact number, distribution type, hook ID and caption ID. Master format: FactOfDay_Vid###_MASTER_Topic_FINAL.mp4. Trial format: FactOfDay_Vid###_TRIAL_H##_HookName_C##_CaptionName.mp4. The visible cover uses the hook—not “Fact 1”—so the channel never looks newly started.
Mandatory conversion route: every interview, Tenet, educational and general AFT Reel must contain a clear on-screen or spoken CTA and the locked caption footer. The Reel end card says “LINK IN CAPTION” once. The caption lists coaching, book and recommended-products destinations; the Amazon products link carries the required disclosure. When sharing to Story, add the single most relevant tappable link sticker. QR is secondary for offline or second-screen use.
Daily 08:00 series: Mr F That’s Fact of the Day
Cadence: post at 08:00 every day, seven days a week, in addition to the main Reel schedule. Build one canonical numbered bank of 365 facts. Publish Facts 001–365 in sequence, then restart the same proven annual cycle each year, allowing scientifically necessary updates.
Admission test—every fact must pass all six: generally unknown to the public; useful; important; actionable; surprising; and scientifically defensible. Cover health, the body, mind, spirit, fitness, nutrition, recovery, sleep and longevity. Reject generic advice, recycled trivia, medical overclaims and claims whose “action” is merely buying something.
Component
Standard
Fact
One numbered fact from the 365-fact bank. Preserve the stable number, wording, action and source record so the annual series can be rerun consistently.
Visual
Use the approved Day 1 visual system: full-screen, high-contrast animated human-body imagery; movement that illustrates the biological mechanism; transparent AFT logo over the image; simple white/duck-egg typewriter text; no heavy panel, frame or coloured logo header obscuring the anatomy. Change the anatomy focus and colour pairing to suit each fact while preserving the production quality and cadence.
On-screen hook
Use a compelling subject-specific hook. Do not lead with “Fact of the Day,” “Fact 001” or an instruction to follow. The series number stays in the internal filename and posting register.
Caption system
Use the approved standard Fact-of-the-Day caption. Customise only the opening fact paragraphs and the four topic hashtags. Keep the follow, coaching, book, curated-list and Amazon Associates disclosure sections fixed. Trial variants for the same fact use the same caption so only the opening video hook changes.
Amazon list route
Use the commission-tracked recommended-products link https://amzn.to/4iHOZCo in the bio or a Story link sticker, with affiliate disclosure. Use its QR only for desktop, print, events or second-screen creative.
Distribution
Instagram feed/Reel as appropriate → Story with a tappable link sticker → relevant Highlight; cross-post the clean version to TikTok where suitable. Add a QR only when the viewing context makes scanning practical.
FACT 001 — LYMPHATIC SYSTEM
Final Reel message: Lymph is not blood. It is a separate, crucial purification and transport network. It drains surplus fluid, transports immune cells and absorbs dietary fat. It has no heart-like pump. When drainage slows or fails, fluid can build up, skin can harden and infection risk can rise.
Action screen: KEEP IT MOVING FOR IMMUNITY.
Walk • Exercise Deep-Breathing Massage
Final follow screen: FOLLOW FOR 365 UNIQUE HEALTH FACTS. ONE BRAND-NEW FACT EVERY DAY.
Verify the complete picture, animation, typewriter timing and original sound.
Paste the exact approved caption below.
Publish as the main Reel at 08:00.
Share to Story with the book link sticker, save to the relevant Fact-of-the-Day Highlight, and cross-post the clean master to TikTok.
Record the posting time and performance figures in the daily brief.
FINAL APPROVED FACT-OF-THE-DAY CAPTION — TOPIC OPENING + LOCKED FOOTER
Your blood has a heart. Your lymph doesn’t!
Your lymphatic system drains surplus fluid, transports immune cells and absorbs dietary fat—but your heart doesn’t pump it. So movement matters. A lot!
Follow the channel for powerful daily health facts you can use now.
One brand-new fact every day, 365 days a year.
DO YOU HAVE MORE WEALTH THAN HEALTH? Curious about how age reversal works?
I personally take a small cohort of private clients on that journey as their dedicated age-reversal Sherpa.
Elite Age-Reversal Coaching & Mentoring. Full details here:
Day 1 Trial Reels — baseline plus four opening-hook tests
Clean-test rule: the body, voice treatment, pacing, CTA and final approved caption remain identical. Change only the opening hook. Post one Trial Reel per day and allow at least 24 hours before comparison. Trial Reels are not shared to the main feed or Story.
CapCut handling: keep the approved voiced Master intact. Duplicate its CapCut project for BASE and H01–H04; change only the opening hook and any matching opening voice line; export each separately at 1080 × 1920; verify sound in Gallery/Google Photos; then post in the order BASE → H01 → H02 → H03 → H04. Record 24-hour and 72-hour views, average watch time, completion, shares, saves, profile visits and follows.
Bank controls: assign 001–365 once; maintain a balanced category mix; store the claim, action, short screen copy, visual direction, caption and source links; check for duplicates before accepting a fact; review the source annually before rerunning it.
Current production status
Gracie interview: Parts 1–6 currently exist in CapCut. Thirteen more clips remain to be created to complete the 19-part series. Use the reusable template and make the series name, part number and topic visible on both the thumbnail and filename.
Posting record — 2 September 2026:Gracie Part 3 was posted first as a Trial Reel, then also shared as the main Reel, added to Story and saved to Highlight Folder 13 — Legacy. Record this as GRACIE_P03_TRIAL+MAIN+STORY+H13_LEGACY.
Aiden interview: the videos are currently held on the phone. Transfer them into CapCut, name each project clearly and apply the same AFT template/thumbnail system.
B-roll Tenets: currently held in Instagram Reels Drafts. Transfer the source/final videos into CapCut and identify each by Tenet/part number and topic. Instagram Drafts are temporary publishing space, not the master library.
Target workflow: CapCut production master → phone Gallery album AFT – READY TO POST → Instagram/TikTok → Gallery album AFT – POSTED. Use the same clear project name, filename and visible thumbnail identification throughout.
Today: the three moves that matter
Publish:FOD001-MASTER is scheduled as the main Reel for 18:00 on Thursday 3 September 2026 with the corrected final caption. After it publishes, share it to Story with the relevant link sticker. Begin BASE plus H01–H04 Trial testing separately.
Convert attention: include one clear CTA toward the book, Amazon recommendation list or Elite Age Reversal Programme—whichever fits the Reel.
Record the numbers: capture Instagram/TikTok reach and follower movement, book sales/rank/reviews, and every genuine client enquiry or follow-up.
Daily posting checklist
How completion works: the planned date stays visible, but ticking an item records the real date you completed it. If Tuesday’s task is ticked on Wednesday, it records Completed Wednesday 2nd September 2026. Untick it to remove that completion record. Ticks are retained in this browser on this device.
Book CTA checklist for every Reel
Wednesday 2nd September: CapCut consolidation
This production work is additional to the day’s Reel: the morning brief must show both the exact item to publish and these library-building actions.
Integrated seven-day publishing rhythm
Simple operating rule: publish one new FACT OF THE DAY every morning at 08:00. Publish the day’s second content lane at 18:00 unless the audience Insights clearly support another time. Today’s first Fact-of-the-Day Master is exceptionally scheduled for 18:00 on Thursday 3 September 2026.
Day
08:00 daily post
18:00 second post
Sequence / format
Monday
FACT OF THE DAY Next approved numbered body fact.
FAMILY INTERVIEW — GRACIE
Next Gracie clip in strict numbered question order.
Tuesday
FACT OF THE DAY Next approved numbered body fact.
DIRECT EDUCATION
Fast “Don’t do this—do this instead” AFT advice.
Wednesday
FACT OF THE DAY Next approved numbered body fact.
FAMILY INTERVIEW — AIDEN
Next Aiden clip in strict numbered question order.
Thursday
FACT OF THE DAY Next approved numbered body fact.
PROOF / BOOK / PR
Book review, ranking, biometrics, press or client-safe proof.
Friday
FACT OF THE DAY Next approved numbered body fact.
DIRECT EDUCATION
Second fast, actionable education Reel of the week.
Saturday
FACT OF THE DAY Next approved numbered body fact.
I RECOMMEND
One Amazon-shop product: what it is, why Lee uses it and who it helps; include disclosure.
Sunday
FACT OF THE DAY Next approved numbered body fact.
LIFESTYLE / ENGAGEMENT
Recovery, behind-the-scenes, responses, reshare or personal proof.
Family sequence: Gracie and Aiden alternate as the two weekly family posts. Each interview remains in question order—Part 1, Part 2, Part 3 and so on. Sophie joins the same rotation only after her interview has been recorded and edited.
Daily AFT performance brief
Area
What to record
Decision it drives
Publishing
What posted, where, time, Trial/main/Story/Highlight completed, audio checked.
Next production action.
Instagram & TikTok
Followers, views/reach, likes, comments, shares, saves and profile visits.
Repeat winning hooks and formats.
Book
Daily/weekly sales, Kindle ranking, category ranking and new reviews.
Which book proof or CTA to use.
Affiliate activity
“I Recommend” Reel status, shop clicks and attributable orders where available.
Next product and content angle.
Clients
Leads, DMs, introductions, discovery calls, follow-ups, proposals and conversions.
The single next action for each live lead.
Affiliate, Bitly & QR quick reference
Purpose: keep the codes and publishing routes together so the correct CTA can be selected quickly. Confirm service terms before public promotion and use appropriate affiliate disclosure.
Partner / asset
Code or link
Return / use
Location / status
BodyView
AFT20
£20 referral fee per purchased service
Confirmed by BodyView email, 1 September 2026
Amazon Associates
Tracking tag: mrfthat-21
Affiliate attribution on qualifying purchases
Verified in Amazon SiteStripe; use an appropriate affiliate disclosure
Commission-tracked via mrfthat-21. Include affiliate disclosure.
Daily briefing footer: show the relevant code or mobile link for that day’s post, and include the QR only when it suits the viewing context. Keep this full verified reference here.
Client-acquisition rules
Every week must include at least one piece of content that makes the Elite Age Reversal Programme understandable and desirable.
Use the AFT audience and book as the top of the funnel; move serious enquiries into direct conversation and the client-leads pipeline.
Respond promptly to meaningful comments and DMs; record genuine prospects and their next action rather than leaving them buried in Instagram.
Balance reach content with proof and offers. Views without book clicks, enquiries or qualified followers are not the final objective.
Track client delivery separately from acquisition, but surface urgent client actions in the daily AFT priorities.
Operating rules
Use actual live activity and current analytics; do not attempt to “catch up” with an expired calendar.
Check that audio plays before publishing and again immediately after the Reel goes live.
Use Trial Reels where available, then publish the main Reel and complete Story/Highlight distribution.
Every Reel must use the approved CTA/end-card system and locked caption footer. Add the most relevant tappable link sticker when sharing to Story. QR is secondary for offline or second-screen use.
Alternate family, education, proof/book and commercial content rather than dumping one series consecutively.
Organic Instagram and TikTok growth remains the priority; paid book promotion stays parked until deliberately reactivated.
The daily brief is AFT-only: posting, tasks, reach, book performance, clients and client acquisition. Exclude general news, email monitoring, fintech, senior-people updates and generic check-ins.
